# 💡How to apply Feed rules?🤔

**Feed rules** allow merchants to **customize** and **optimize** product data feeds for Google Shopping, ensuring **compliance, accuracy, and improved** product visibility while **automating feed management** and **reducing manual effort**.\
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To create a **Feed Rule**, navigate to the “**Feed Rule**” section of Wixpa feed and click on “**Create New Rule**”\


<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfzK97y3weTU_UlJfFzZgTsdHEEVnlJiOSw6GDnTVsuOdGKY7viaPlEm1E-twByNWn4hbY4AStIxqhTXmlrEnRpqgoguVjJA6eoJoXx0PpCaWEGolXHoo9-cy4OPf0sIC_2FRE22BsKTJXaop0Y1Y5bIl0?key=k9heDR9hpJMnQ0GrGcLQvg" alt=""><figcaption></figcaption></figure>

Select the **attributes** you want to **modify,** then choose the **appropriate rule** accordingly.\


<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdbxE6F06aATDszaDRUM46TKrTUrjIrP8ohmeR9MdHIyoS9mPUbaap7DiLahN_qtBvylU1he8vNiWPhzSPideCc-a8HLXdDoDCHUt-LQrLJMV5szPiHIOuvE3CwAtaLpcL8IyZUl1kyM7ROprKP6JoOc5qV?key=k9heDR9hpJMnQ0GrGcLQvg" alt=""><figcaption></figcaption></figure>

To apply a **Feed Rule**:

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1\. **Select Attributes**: Choose the attributes you want to modify.

2\. **Choose Application Scope**: Decide if you want the rule to apply to **all products** or **specific products only**.&#x20;

&#x20;  \- For specific products, click **Only If** and set the conditions.

3\. **Set Conditions**: Select **attributes** and **operators** that match your specific product criteria.

&#x20;  \- You can add multiple conditions using **AND** or **OR** operators for more refined filtering.



<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd0whbWK0Mtxh1wit_SUzrqauNDunJsLH3QhYWblJvP3i_NHDcMUA2BVIm3IMUhsuGE5BZ2Uh6zJ4aG3RAFPFMRjhAnDghtEG1lBJGMU_aUjMJ8vJKcnOrA_nSKGnkT26qsnNThtRQ6vCbbEvq3u-tBY8h9?key=k9heDR9hpJMnQ0GrGcLQvg" alt=""><figcaption></figcaption></figure>



In this **Feed Rule** setup, the _Product Type_ will be replaced by the _Brand_ for **specific products** based on the following conditions. First, an **AND** condition checks if the _Age Group_ is not equal to _Adults_ and the _Color_ is equal to _Red_. If both of these conditions are met, the rule applies. However, if these conditions are not satisfied, an **OR** condition will activate instead, applying the rule when the _Price_ is equal to or greater than _100_. This setup ensures that the primary conditions must be checked first, with the secondary **OR condition** applying only when the initial conditions are not applicable. And then click on **Save Rule.** \


<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcVgWLSWjL1D5P6QfZXLWJwObUzDAy4CIiHGdqEtp-fWf7jkMrs9SAUxm1_mR8PZiyOu7qPMuBIH_IeCurcR_Zi44BFL07FVgCI_hCSlgzbaGMyeXGnjT4nsP1wji_fNKEkAmDGYEEQpQrFixGyBLAMeZEZ?key=k9heDR9hpJMnQ0GrGcLQvg" alt=""><figcaption></figcaption></figure>



Then click on **Apply**&#x20;



<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdC7aeQ-6lpH4m2-hatE17hWDZ2tCffC7mQtt2TZu15iv-9KbXwLxFyN9Vu7g9jg-KzUFiAG80gH48iacEFAIonuoFDGxeaO7qFI1yVQEyv7GYW5R-k0vy8CSE_mP0-Z5hdncb9m_8dDDkr2Y7DMZyIwDt4?key=k9heDR9hpJMnQ0GrGcLQvg" alt=""><figcaption></figcaption></figure>



Next, select the **feeds** you want to modify and click **Apply** to implement the Rule.



<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdLJTCRLus8G2cBD-5LdycNtJRe0Rl0f-u80r7SrecfjWnurKxNw3HKV2ea8cCDgWSShzLp0yB4iMH53L3mvcYU9CU6Lwc5HKeczd9bIa4TS3wnM3qc2-IwGwFu0nwtwEqG_Qc7LHAmKLIUtATqqxH3I-o?key=k9heDR9hpJMnQ0GrGcLQvg" alt=""><figcaption></figcaption></figure>



**Congrats**🤩! Your **Feed Rules** have been successfully applied.

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