# 💡How to apply Feed rules?🤔
**Feed rules** allow merchants to **customize** and **optimize** product data feeds for Google Shopping, ensuring **compliance, accuracy, and improved** product visibility while **automating feed management** and **reducing manual effort**.\
To create a **Feed Rule**, navigate to the “**Feed Rule**” section of Wixpa feed and click on “**Create New Rule**”
Select the **attributes** you want to **modify,** then choose the **appropriate rule** accordingly.
To apply a **Feed Rule**:
1\. **Select Attributes**: Choose the attributes you want to modify.
2\. **Choose Application Scope**: Decide if you want the rule to apply to **all products** or **specific products only**.
\- For specific products, click **Only If** and set the conditions.
3\. **Set Conditions**: Select **attributes** and **operators** that match your specific product criteria.
\- You can add multiple conditions using **AND** or **OR** operators for more refined filtering.
In this **Feed Rule** setup, the *Product Type* will be replaced by the *Brand* for **specific products** based on the following conditions. First, an **AND** condition checks if the *Age Group* is not equal to *Adults* and the *Color* is equal to *Red*. If both of these conditions are met, the rule applies. However, if these conditions are not satisfied, an **OR** condition will activate instead, applying the rule when the *Price* is equal to or greater than *100*. This setup ensures that the primary conditions must be checked first, with the secondary **OR condition** applying only when the initial conditions are not applicable. And then click on **Save Rule.**
Then click on **Apply**
Next, select the **feeds** you want to modify and click **Apply** to implement the Rule.
**Congrats**🤩! Your **Feed Rules** have been successfully applied.
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